An intensive masterclass to transform your digital marketing results

Wednesday 11 July | 10am - 1pm | Churchill Square, Kings Hill ME19 4YU

 

Blogging and Social Media

 

You know you should be blogging and using social media to win business... but you don't know where to start. You don't know what to write. And you don't know how to measure success.

Blogging and social media can be fun... but can also be a big distraction without generating significant results.

If you want to invest your time online in a way that works, you need to build a common sense and practical digital marketing strategy.

This masterclass is run by a professional copywriter who's written thousands of blog posts, knows how to win business from social media, and has already trained hundreds of people in a fun and interactive way.

 

“Comprehensive, engaging and informative course with practical advice and a wealth of hints and tips.” 

Katie Holmes

 

A workshop with...

Jackie Barrie

Blogging & Social Media

Enter your details below to book your place

Wednesday 11 July | Churchill Square, Kings Kill | £97+VAT

We value your privacy and will never spam you or share your details with anyone.

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"Really enjoyed your talk. Great insight and your wealth of experience shone through."

Jason Gardiner (Dancing on Ice)

Benefits of digital marketing

 

Your website is only one part of your online presence. Getting that right is phase one. If your site doesn't generate enquiries or sales, there's no point in wasting time or money driving traffic there.

Assuming your website is up-to-date and compelling, what next? It can't just sit there on the internet hoping that people will find it.

You can invest in Google or Facebook ads – but they cost money.

Or you can invest time.

Phase two is building a blogging strategy with SEO in mind. You can also reuse, repurpose and recycle your articles in a newsletter (but don't call it that), and via LinkedIn. You can also collate them into an ebook for lead generation. And then turn them into a Kindle to sell on Amazon, and/or a print book to give away (it's hands-down the best way to be perceived as an expert).

Phase three is driving traffic to your site via social media, while being aware that social media is about conversation, not broadcast.

Ultimately, it's all about generating leads, boosting sales and getting ROI.

What you will learn

 
  • 1.

    The objectives of every platform where you might choose to have a presence

  • 2.

    Benefits of blogging

  • 3.

    What to write about

  • 4.

    How to generate compelling headlines

  • 5.

    Why to get into guest blogging and commenting

  • 6.

    SEO made simple: basics for beginners

  • 7.

    Top tips for making social media activity worthwhile

  • 8.

    Using Twitter, LinkedIn and Facebook: what to write where, and why

  • 9.

    Where YouTube fits into the digital marketing mix

  • 10.

    Tools to make social media management easier

Blogging & Social Media

Enter your details below to book your place

Thursday 11 July | Churchill Square, Kings Kill | £97+VAT

We value your privacy and will never spam you or share your details with anyone.

×
 
 

What you will take away

 
  • How blogging and social media fit within your overall digital marketing strategy
  • How and why to maximise your blogging effort by reusing content
  • Blog writing style
  • How much to write
  • Where to source blog content
  • Categories and tags
  • The easy way to write compelling headlines and subject lines
  • What to write on the main social media platforms
  • Why video is becoming so important
  • Tools to save you time and effort

And more, much more

BIG BONUS - You'll receive a handout pack that's yours to keep, make notes on and refer back to in future.

 
 

Who is this training for?

 

Startups, entrepreneurs, business-owners and marketers – anyone who wants to get the most out of blogging and social media.

 

“Lots of tips, useful advice and exercises. Jackie is very clear and candid in her instruction. Thank you.” 

Anna Kibbey

 
 

About Jackie Barrie

 

Jackie has been a professional copywriter for 450 years.*She specialises in making complex information appear simple, and calls it 'writing without waffle'.

She also trains recruiters how to write better job ads, journalists how to become copywriters, and businesses and entrepreneurs how to write better copy.

(You might have seen her inspiring session at the Women in Business Lunch in Hythe in March 2018.)

She's a professional member of the Professional Speaking Association, and founding co-president of the South East region.

She travels the world speaking about websites that work, getting your core message across, and making presentations more interactive and fun. Audiences call it 'talking without tedium'.

She has also published three business books that all reached top 10 in the Amazon category on launch, and is currently writing a fourth.

* Not really. Jackie actually started writing copy in the corporate world in 1983, and has been freelancing since 2001. She hates shoes, alarm clocks and tea. She likes scuba diving, dancing, and making people laugh. Her workshops are always practical, interactive and fun.

For more information about Jackie, please see jackiebarrie.com

 
 

A masterclass with Jackie Barrie...

Blogging and Social Media

Wednesday 11 July | 9.30am - 12.30pm | £97+VAT

Churchill Square, Kings Hill ME19 4YU

Blogging & Social Media

Enter your details below to book your place

Wednesday 11 July | Churchill Square, Kings Kill | £97+VAT

We value your privacy and will never spam you or share your details with anyone.

×

“Interesting and practical course that gives you great advice and useful, usable skills.” 

Stacey Meadwell

“Many thanks for putting together such a great course. You were so knowledgeable and inspiring you have left me wanting more.” 

Annie Salter

“Excellent overview. Very engaging teaching style. Lots of very useful resources provided.” 

Eleanor Silk

 
 

Contact us..

Call 01732 758530

Email info@bestbusinessevents.co.uk