A masterclass with Mike Kingston FInstSMM
PROFESSIONAL PRICE NEGOTIATION MASTERCLASS with Mike Kingston
Tuesday 5 February 2019 9.30am - 12.30pm - £95+VAT
Village Hotel Maidstone, Forstal Rd, Maidstone ME14 3AQ
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Increase your average selling price, and with a significant increase in your profit margin, without ever risking a sale.
HERE ARE THE 7 NEGOTIATING SKILLS YOU WILL LEARN IN THIS MASTERCLASS
How you set up realistic price expectations when you meet a prospect. It’s always best to start your price negotiation when you first meet a prospect or deliver a sales presentation, so they know what to expect later.
How you increase the perceived value of everything you sell. When buyers believe they gain 20% to 30% better value by buying from you, they are less likely to argue about your price for fear of losing you as their supplier. And it's easier to achieve than you think.
How to say NO to a discount or price reduction demand, without risk. Yes, you can say NO and test the prospect’s walk-away position without ever risking a sale. Mike shows you how.
How ‘reflective’ questioning encourage greater buy-in and agreement. A subtle but highly effective questioning technique that embeds compelling reasons for prospects to agree your price and terms.
How smart trading halves or even quarters the cost to you. There are times when you have no choice other than concede a discount or concession. You learn how to reduce that cost to your company significantly. You discover the secrets of ‘Trading Baskets’ and trading profitably.
How you control the bully buyers who squeeze you for every last penny. Bully buyers often expect you to match a competitor’s unrealistically low price. Discover how you test what they are really prepared to pay?
How you make prospects believe they have the best possible deal. Learn how the psychology of playing tough encourages prospects to choose you - a valuable skill, whenever demanding customers press for a price reduction.
WHY YOUR SALES CONVERSION RATE COULD ALSO INCREASE